You Eat With Your Eyes!
Really… you do. We all do.
Way before our taste buds ever try a certain food, we already start forming an opinion about it based on its aroma and appearance.
When it comes to online recipes, there is no way of tasting or smelling the food – no matter how delicious. The biggest selling factor is “What does it look like?”
Having beautiful, appetizing pictures together with your recipes is essential. In fact, it is critical!
Easier said than done though. Especially since most food bloggers start out with a passion for food and cooking – not photography. We’d have a photography blog otherwise 😉
You with me so far?
Ok great. Now, how can we take our pictures from blah to YUM?
Lindsay Ostrom, the super talented blogger behind Pinch Of Yum, has come to the rescue with her awesome “Tasty Food Photography” ebook. In it she not only gives heaps of tips and tricks for taking appealing food pictures – but explains it all in a way that is very accessible and easy to understand.
Just take a look at this table of contents to see what I am talking about:
I bought and absolutely loved the original ebook. I learnt so much from and it changed the way I did my photography. Now Lindsay published a new and updated (even more awesome) version of the same ebook. I’m stoked!
You might say “I don’t even have a fancy camera and all this won’t help me” but nothing could be further from the truth!
There is a whole section dedicated to tips on how to improve your pictures with just a point & shoot or iPhone camera. The new version has even more advice on how to maximize your phone’s camera capabilities, etc. I especially love Lindsay’s list of favorite photo editing iPhone apps – most of which are free or only $1.99!
For a food blog, great pictures also result in more traffic – due to them being more likely to get pinned to Pinterest or accepted to food sharing sites like FoodGawker or TasteSpotting. I don’t have a DSLR camera myself but can attest that with some simple changes I made to my photography (after reading Tasty Food Photography), I started to get my point & shoot camera pictures accepted on the just mentioned sites – which resulted in a LOT of new visitors to my site.
Two other major parts of the guide focus on lighting and editing. Before reading the book I only marginally understood how important natural lighting is for appealing food photography. And don’t get me started with photo editing! All I used to do was click the auto-improve button in online software like Picmonkey. Now, I am no longer overwhelmed using Photoshop – thanks to what I learned from Lindsay through her guide.
I will say that the “Tasty Food Photography” ebook is one of the better investments I have made for this blog 😀
Now I have some good news, so pay attention:
Lindsay wants to give one reader of SpecialtyCakeCreations a free copy of the newly updated ebook. And since its a digital copy, the giveaway is open world-wide! Yay! Just enter the rafflecopter giveaway below before midnight July 14, 2013 for a chance to win: Giveaway ended. If you don’t want to wait until then, you can also make use of the discount code newversion30 and grab a copy for 30% off anytime BEFORE July 8th by clicking HERE.
UPDATE (July 11):
There now is a new discount code that you can use until July 31. Simply enter newversion25 during the checkout process over HERE and enjoy a discount of 25%.
Disclaimer: This post includes affiliate links. Meaning if you buy the ebook through these links I earn a commission. Lindsay also provided me with a free copy of the new version for review. All opinions stated are entirely my own however.