Our journey of eating healthier, cleaner, and less processed foods has definitely been a process. We didn’t make any radical overnight changes, but instead – as we learnt more and knew better – we naturally started making better choices.
And once a tiny human (in form of our daughter) joined us along the way, I became even more aware and conscious; not only about things we put into our bodies, but also what we put ONTO our bodies.
Especially when it came to my little girl. I suddenly found myself researching the ingredient lists of detergents, body wash and skin care products because I really wanted something better for her.
As I learnt more and it fit into our budget, I switched to different kid’s shampoo and toothpaste for her, aluminum-free deodorant for myself and non-toxic biodegradable detergent for all of us.
That was just the start though and this transition process is far from complete, as I am still learning more and making changes along the way.
Saying “NO” to Toxic Products
One of the initial products I became super concerned with was sunscreen – conventional chemical sunscreen full of oxybenzone. And most of them have an additional 6 questionable chemicals in them.
I hadn’t learnt about alternative mineral sunscreens yet and the potential dangers with conventional (chemical) sunscreens scared me to an extent where we completely stopped using sunscreen for a while. Instead, we relied on protecting our skin by covering up with hats and long clothing.
Then about a year ago our daughter started at a mostly outdoor preschool. I quickly realized without me being there to make sure she stays in the shade and keeps covered up at all times, we needed another solution.
BeautyCounter to the Rescue
This is when I was introduced to BeautyCounter for the first time through another mom at the preschool. I loved learning about their mineral based sunscreen option; the science behind it made sense.
My first order was for their sunscreen stick – which is quite fun for my daughter to apply herself.
Shortly after I also got the kids line of bath products. I discovered that they are not only safer than products I had been using, but the shampoo and conditioner also do a fantastic job at managing my daughter’s crazy tangly hair.
Since then I have gone on to try a bunch more of their skincare and makeup products. I am constantly amazed just how well they work and how good they feel on my skin.
Here is a list of some of the BeautyCounter products I’m using today:
BeautyCounter Kids Line
This is my first year in my 30s and I realized I needed a skincare routine. I started out with an all-natural locally made face cream, but it always left my skin feel greasy and heavy. And just a few weeks in I was shocked to find mold growing inside the tub!!!
So I tried Beautycounter’s Countermatch line of serum, eye cream, moisturizer and night cream. The products feel light on my skin and I couldn’t believe how immediate the visible effects were. Without any makeup my tired-mom-look has made room for healthy, glowing skin.
BeautyCounter Makeup Review
I have to admit that makeup is an area I hadn’t grown conscious about until recently. Since I am usually a weekend-only makeup wearer, I was somehow okay with my age-old drugstore makeup products.
And again, my daughter was the trigger to my wakeup call. Having just turned 4 she has discovered the joys of dressup, and now makeup too.
But I wasn’t willing to let her use cheap lipstick that I had done absolutely no research on. Knowing now about the potentially carcinogenic and hormone disrupting chemicals used in conventional beauty products, I had to ask myself why I was still okay with putting them on my own skin?!
So, slowly but surely I have been replacing my most used makeup items (mascara, lipstick, lipgloss, foundation and concealer) with BeautyCounter products. And I have to say their performance has really impressed and convinced me. I love the bold and beautiful pigments, and how the foundation makes my skin feel light and fresh.
Tint Skin Foundation (linen) | Cream Blusher (hibiscus) | Lip Gloss (bare shimmer + peony)
Dew Skin Tinted Moisturizer with SPF 20 (no. 2) | Concealer Pen (light) | Sheer Lipstick (rose) | Brow Pencil (medium) | Volumizing Mascara
BeautyCounter Charcoal Mask & Charcoal Bar
Activated charcoal does a fantastic job at drawing out and eliminating impurities. I like to use the charcoal bar whenever I feel like my face needs a really good cleanse (after working out or wearing a lot of makeup).
The charcoal face mask is like a spa treatment you can have from the comfort of home. I use it 1-2 times a week.
Initially, I was quite hesitant when I saw the ingredient lists of some BeautyCounter products with names I couldn’t pronounce or had never heard of.
The products are not all-natural, meaning they use some synthetic ingredients. But as I learnt more about the vigorous selecting and testing process, I was comforted to learn the product development team will only ever use ingredients that have shown to have NO negative health impacts.
And the list of products they promise to NEVER use is extensive!
BeautyCounter’s Never List
Learning about BeautyCounter’s mission, I was shocked to hear how unregulated the cosmetic industry is in the US and Canada. Which is possibly why most companies pay so little attention to the effect many of the chemicals in their products have on human health.
Just because a chemical is unregulated does not mean it is safe for human use. Even if it’s in small quantities. Especially not on a continuous daily basis.
Here are some eye-opening numbers:
- The European Union has banned close to 1,400 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products.
- Canada prohibits the use of less than 600 substances for cosmetic use.
- The United States has only partially banned 30 to date!!!
BeautyCounter goes above and beyond these. They have committed themselves to a health and beauty standard that prohibits the use of more than 1,500 questionable or harmful chemicals through “The Never List” (read more here).
And just like I don’t just share healthy recipes with you but make sure they taste delicious as well, BeautyCounter too is committed to performance. They make sure that their products are not only safer but also perform and are as indulgent as any other high end makeup, hair or skin care product on the market.
Sharing BeautyCounter with You
As you likely know by now, I love sharing products I believe in. Although this is not a health or beauty blog and BeautyCounter is not exactly a food related company, I wanted to share them with you.
BeautyCounter is more than a cosmetic company. Their mission is to make safer products available to everyone! That’s why they also work hard towards policy changes in the cosmetic industry and how the US regulates the ingredients that go into skincare and beauty products.
After falling in love with the BeautyCounter products and using them for a few months, I figured “why not team up with the company and share their awesome products with my audience?”
Which is why I decided to become a BeautyCounter consultant a month ago!
If you are interested in the products they have on offer, check them out HERE. Going on the site for the first time can be overwhelming, which is why I recommended my personal favorites above.
Already familiar with BeautyCounter?
Had you heard of BeautyCounter before? If yes, have you used any of their products yourself? Tell me about your favorite products in the comments below. I’m still learning about all of them, so would love hearing about your experience!
No, I will not harass you to join the company with me. Although I believe in their products and believe them to be the leaders in the health and beauty industry, I will never sweet-talk you into joining. It’s just not the way I work.
If on the other hand you too fall in love with the products (like I did) and would like to share them with your family, friends, or audience (online or offline) and get paid to do so, you can learn more about becoming a consultant and joining my team right here.
Or send me a message (here) and I will help you get set up.
Disclosure: I became a consultant with BeautyCounter because I believe in their mission to get safer beauty products into the hands of everyone, and to change the way the cosmetic industry is being regulated with the ingredients that go into our skincare and beauty products.
I also just really, truly enjoy the products as with any products or brands I recommend here. While I am not being compensated to post here, I will receive commission for any products purchased through my site, which continues to help support my blog and creation of more amazing recipes for you.